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Google calls this 'adwords'. Commonly known as PPC, pay per click, this is a form of online advertising that allows you to 'buy your way to the top of the search results screen', by selecting a price per click against your chosen keywords. Each time a visitor clicks on your PPC campaign, which automatically directs them to your website, you are charged at your set price for that keyword. The current PPC campaigns shown on a Search are those that are labelled 'Sponsored Links' or 'Sponsored Results'.
At Time2Market, we hope that optimisation will satisfactorily gain screen position. However, use of a PPC campaign will ensure top position in the case of very competitive keywords subject of course to your 'price per click' being enough.
Given that Optimisation has worked, we like to see PPC being used for specifically targeted campaigns. The advantage of this particular type of internet marketing is that your adverts can be time and location targeted, at a budget set by you.
At Time2Market, we are happy to devise, run and monitor these campaigns on your behalf. Our services are charged at an hourly rate.
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